The opening of a film is very significant as it establishes the overall theme and tone of the film and gives the audience an impression of what they will be watching. It should set up or foreshadow the narrative but also establish the atmosphere of the work. Filmmakers must know what will appeal to audiences and make them want to continue to watching. Different genres have different audiences, meaning that a combination of genres will attract a wide range of people.
This is the top ten UK box office results from the current week. It displays a wide range of genres, including horror, comedy, thriller, drama, romantic comedy and family films. The genre of horror is popular with audiences because it is enjoyable to be scared and they are easy to watch and highly entertaining, unlike some of these films which may be more complex and difficult.
This graph from the UK Film Council shows the demand for different genres of films, based on a poll taken by 1978 people. As is also shown here, the genre of horror is fairly popular, though Western is much less so. This is because of the gradual loss of mainstream Western movies over time. They were very popular in the early to mid 20th century, as the whole genre of Western in other fiction had been prominent around that time. Since then Westerns have become far less popular and it is unusual to see them in the cinema. However, there has been a phase of modern Westerns becoming popular, such as the American television show Justified. Remakes such as '3:10 to Yuma' and 'True Grit' have been successful in the last few years, indicating that Westerns and genre films in general may be gaining popularity again.
This shows that both Westerns and horrors are more popular with men than women and generally younger people. This could be because of the exaggerated fast paced nature of them.
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